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Home of Superman: Metropolis

March 11th, 2010 Ugly Womans Guide 1 comment

Whilst driving around the state of Illinois, I visited Metropolis way down in the southern  most part of the state. I found a handful of Sears Homes, and I also found Superman.

I sent my brother an email and shared the photo I took of Superman (see below). My brother wrote back and said, “Smallville, Illinois? Ask to see Superman’s birth certificate. And while you’re there, ask about Obama’s too. More probable that we’ll see Superman’s first.”

Superman stands proud and tall in Metropolis

Superman stands proud and tall in Metropolis

Back Home - after three weeks on the road

March 10th, 2010 Ugly Womans Guide No comments

On Wednesday, February 17th, I left for Illinois. Today, Wednesday (March 1oth) I returned home. I spent most of these three weeks, traveling throughout the state of Illinois, from Chicago to Cairo to Champaign, photographing and documenting the Sears Homes among us. To read more about Sears Homes, click here.

In a few months, I’ll be finishing up this new book titled, The Sears Homes of Illinois.

Traipsing around Illinois was a lot of fun, but also a lot of intense effort. I started each day around 5:00 am, and mapped out a detailed plan of where I’d travel and what I’d do. Then I’d hit the road between 6:00 am and 8:00 am and stay gone until 4:00 pm or beyond. In my three weeks in Illinois, I put 2,500 miles on my little rental car. That doesn’t include my travels around Chicago, where Rebecca Hunter was kind enough to drive me around.

When I’d enter a city, I’d take a look at my Garmin and find the railroad tracks and find the cementery and find the streets marked “McKinley” and “Elm” and “Pershing” and “Third Street.” You can usually find Sears Homes on streets thus named. And then I’d drive through these areas, looking for Sears Homes. When I found a Sears Home, I’d make a note of the address and then I’d use my reference books to find how the house originally appeared in the old catalogs. Then I’d take a photo of the house from the same angle that it appeared in the 1910s or 1920s catalog.

In those three weeks, I took 1,500 photos of 200+ houses. That’s a lot of photos.

And then I returned home. I’ve never been so glad to get on an airplane in my life!

Here are a few of my favorite photos:

Nice Sears Corona in Gillespie, Illinois

Nice Sears Corona in Central Illinois

Sears Ashmore in Central Illinois

Sears Ashmore in Central Illinois

Model #196 in Southwestern Illinois

Model #196 in Southwestern Illinois

A nice Westly in Metropolis, Illinois (Home of Superman!)

A nice Westly in Metropolis, Illinois (Home of Superman!)

Sears Hollywood in Southern Illinois

Sears Hollywood in Southern Illinois

Sears Edgemere in Central Illinois

Sears Edgemere in Central Illinois

Sears Puritan in Southern Illinois, near the mill in Cairo

Sears Puritan in Southern Illinois, near the mill in Cairo

My beloved Maggie has been living in North Carolina!

March 9th, 2010 Ugly Womans Guide No comments

Thanks to a FOSH (Friend of Sears Homes), I found the 5th known Sears Magnolia in the country. Joy sent me a link last week to a story on a Sears Home just outside of Raleigh. When I clicked on the link, I had no idea the show would be featuring a Sears Magnolia - the Creme de la creme of Sears Homes!

Monday afternoon, I returned from Illinois (where I spent three weeks doing research on a new book on Sears Homes), and Tuesday morning (yeah, the next day), I left my house at 6:00 in the morning to make the drive down here. By 10:00 am, I was sitting in front of the Sears Magnolia. I’m writing this blog from a nice little “family style” restaurant on the outskirts of town. It’s the only place in town with Wi-Fi and I highly recommend the Chicken Salad Sandwich. And thank goodness - I’m back in a land where people know how to make Ice Tea. :)

In a few minutes, I’ll get in my car and drive back to the Sears Magnolia and take a tour of the inside, thanks to the very courteous owners. This will be the second Magnolia I’ve been inside. The first was in Canton, Ohio. In 2002, PBS’s History Detectives did a segment on Sears Homes, and invited me to be part of the program. I took a nap inside the house, and that was one of the happiest naps of my life!

There are also Sears Magnolias in Indiana, Pennsylvania and South Carolina.

Below is the Sears Magnolia in North Carolina.

maggy_benson_nc

Original catalog image from 1922 Sears Modern Homes catalog

Original catalog image from 1922 Sears Modern Homes catalog

maggy_cat_compare

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That’s Enough. Please Surrender Your Lowes’ Credit Card.

March 8th, 2010 Ugly Womans Guide No comments

This once-lovely Sears Whitehall is in a small town in southwestern Illinois. In its happy days, it was a lovely home with clapboard siding (all cypress), probably painted a bright white with tasteful colors or the trim and shutters.

And then one day, someone thought it’d be a swell idea to wrap this fine old house with faux-logs. Sadly, this Sears Home has lost much of its value, due to this insensitive remodeling job.

This 1920s Sears Home does not look good dressed in faux logs

This 1920s Sears Home does not look good dressed in faux logs

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I’m looking over, a clipped-gable Dover…

March 8th, 2010 Ugly Womans Guide No comments

That I overlooked before…

This (see below) is a Sears House, and more specifically a Sears “Dover.” Note the clipped gables on the roof’s edge (also called a jerkinhead).   This house is in Alton, Illinois and it’s one of my favorite Sears Homes, and this Dover is the prettiest little Dover I’ve ever seen.

A pretty little Sears Dover in Alton, IL

A pretty little Sears Dover in Alton, IL

Sears and Roebuck Road(s) - Divorced by the Interstate

March 3rd, 2010 Ugly Womans Guide 2 comments

Recently, I traveled to southern Illinois to re-visit the site of the old Sears Mill.

In late 1911, Sears spent about $1 million to build a state-of-the-art mill just outside of Cairo, Illinois. The mill was actually located in a tiny burg called Urbandale. The Sears Mill was an impressive operation, covering 40 acres and employing about 80 full-time workers. About 20 acres were “under roof.” In other words, the site had 20 acres of buildings.

That’s a lot of buildings.

Each day, the railroad cars brought enormous quantities of yellow pine and cypress into the mill, right out of the virgin forests in Louisiana and Mississippi. Each day, those workers turned those logs into 10-12 kit homes. You read that right:  Hard-working men, using powerful saws and planers and other massive machines, carved those trees into kit homes. Kit homes with 30,000 pieces. That’s a lot of lumber.

In 2003, when doing research for my book, “The Houses That Sears Built,” I traveled to the site of the old mill. Not much to see there, but a couple little Sears Homes and a lot of woods and a couple bean fields.

Fast forward seven years to 2010.

Now I’m writing a new book about Sears Homes, and I decided it was time to dig a little deeper.

This time around, I contacted Richard Kearney, a local historian, long-time Cairo resident and all-around Smart Cookie and good man.

I asked him if he might have time to spend a day with me, helping me navigate the back roads of southern Illinois. To my delight, he readily agreed. Our day together could not have been any more delightful. With Richard’s fantastic knowledge of the area, I learned so much more about the old Sears Mill and its connection to local history.

One small example:  Soon after entering Urbandale, we turned onto “Sears Road” (the site of the old mill), and Richard spoke up and said, “You know, this used to be known as ‘Sears Roebuck Road.’”

I replied, “You’re kidding!”

He said, “It’s true. This road went all the way through, and when the Interstate came through, it cut the road right in half, creating two dead end streets on either side of I-57.”

This is the kind of quirky history that I just adore. I was enthralled.

“On the other side of the interstate,” Richard said, “you’ll find the other half of this road. It’s now called “Roebuck Road.”

Now I’ve been writing about Sears Homes for many years and I’ve been to Cairo many times and I’ve spent many hours learning more about Sears and Cairo and the mill, but I’d never heard any of this.

I asked Richard to show me where Roebuck Road was. He gladly obliged.

And there it was - Roebuck Road. And there was yet another bonus! Behind the Roebuck Road sign was a perfect little Sears house. It was a Sears Wexford.

A Sears House on Roebuck Road. Or maybe it’s a Roebuck house on Roebuck Road?

Either way, Garmin apparently never got the memo that Sears Roebuck Road had been sliced into two pieces.

Sears Road - in Urbandale

Sears Road - in Urbandale

Note the little Sears Wexford in the background!

Someone needs to tell Garmin that Sears and Roebuck are now divorced - thanks to the Interstate!

Someone needs to tell Garmin that Sears and Roebuck are now divorced - thanks to the Interstate!

Richard - thank you so much -  for sharing your knowledge and being such a good sport and giving up an entire day of your life to help me find my way around the southern-most tip of Illinois. You’re a real trooper and a treasure-trove of knowlege!

The Single Sears Home in Owaneco, Illinois

March 2nd, 2010 Ugly Womans Guide 2 comments

During my long drive through the Illinois countryside, I found this Sears Hollywood sitting just off the main drag in the tiny town of Owaneco, Illinois. The house is a spot-on match to the original catalog image, but this poor Hollywood is in poor shape.

Some of its flesh is missing and the skeletal system is also showing some signs of decay.

Perhaps someone from Owaneco will find this post and let the owner know that his old bungalow is actually a historically significant Sears Home!

Sad little Sears Home in Owaneco, IL

Sad little Sears Home in Owaneco, IL

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The Sears Homes in Taylorville, Illinois

March 2nd, 2010 Ugly Womans Guide 1 comment
Sears Modern Home #163 in Taylorville, Illinois.

Sears Modern Home #163 in Taylorville, Illinois.

Whilst in Taylorville, Illinois last week, I found something I’d never seen before:  A Sears Modern Home Model #163. I talked with my dear friend Rebecca Hunter and learned that she’d never seen one either. In other words, this is a very rare model. And there it sits in Taylorville, a victim of insensitive remodeling.

This once-grand house has now been converted into a multi-family dwelling, which is especially sad.

As I’ve driven around the Illinois countryside, I’ve found that too many Sears Homes are in deplorable shape and are being treated like yesterday’s garbage. Hopefully, my new book on Sears Homes will do a little something to stem this onerous problem.

Flying Soon? BYOB: Bring Your Own Blanket

February 9th, 2010 Ugly Womans Guide 1 comment

Beginning May 1st, American Airlines will charge passengers $8 for a blanket.  Yes, $8. The article that discussed this topic didn’t mention whether or not you get to keep the blanket.

In November 1995, I flew from St. Louis to Norfolk, Virginia and paid $99 for the ticket. On board the TWA MD-80 (a nice spacious plane), we were served ham and cheese sandwiches on fresh croissants. A package of potato chips and a 12-ounce soda were part of the meal.

That was a scant 15 years ago. More recently, I flew from Norfolk to St. Louis onboard the Brazilian-made Embraer. For those who don’t know, this is a 48-seat “commuter” jet with one seat on the left and two seats on the right. I’m 5′9″ tall and can not stand upright in the center aisle of this very small plane. The seats are so tightly packed that I must do some fancy machinations to get my long legs comfortably situated.

The “meal” I was served on this flight was a boxed snack ($4) which contained about 18 cents worth of food.

It’s time to withdraw the $14 billion annual subsidies from United States airlines and throw that money at high-speed rail and see what they can do with it. The airlines have had their day. Let’s give rail service a try.

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Learn a lot about a guy in a hurry: Ask him for directions.

February 2nd, 2010 Ugly Womans Guide 1 comment

Part of the dating process is learning a lot about someone in a short span of time. And one of the best ways to do that is to ask for directions to your first date site.

The landmarks people use will usually tell you something about where their true interests lie.

I first noticed this years ago when I asked a chubby elder gent for directions to a church.

“As you’re headed down Main Street,” he told me, “you’ll pass a large donut shop with a big pink sign. Keep going. When you get to Brown Street, there’s a little pastry shop on the corner. Turn right. Go a little further and you’ll see Benny’s Bakery and the church is right beyond that.”

I’ve tried this many times and it’s always a winner. Some men use taverns as landmarks, a few use churches and my favorite was the fellow who mentioned a topless bar and a triple-x bookstore as his two points of reference.

It’s a fun way to learn quickly what landmarks people are paying attention to!

Baby, it’s cold outside

February 1st, 2010 Ugly Womans Guide 1 comment

This weather reminds me of the 12 years I lived in Illinois, but with one huge difference. When the bitter winds blew this Saturday, and the snow started falling and we hunkered down for the cold weather, I  had someone cute and cuddly to share the experience with. That was mighty nice.

When we bought this 1925 Colonial Revival in February 2007, my brandy-new husband said, “It’ll be our little love nest.”  As my friend Pat said, “Living alone is black and white. When you find someone to love, the whole world goes to Technicolor.”

Hubby in front of the cold house

Hubby and our Teddy (four-legged lovey) in front of the "Love Nest."

That house sure does look good in snow!

That house sure does look good in snow!

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Yes Virginia, we do have Sears Barns…

January 31st, 2010 Ugly Womans Guide 1 comment

Sears offered about 370 designs of kit homes in the early years of the 1900s. During their 32 years in the kit home business, Sears sold about 70,000 of these houses. Sears also sold kit barns. While doing research on Sears Homes in Illinois, I was told about this Sears Barn outside of Mattoon, Illinois (see picture below). It was built in the early 1920s and is still in beautiful condition today.

I’m often asked for more information about barns, but I’m not the expert on this topic. All that I need to know about barns came from The Book of Barns, by Rebecca Hunter and Dale Wolicki. According to this interesting little book,  Sears started offering barns in 1911, when four barn designs first appeared in the pages of the Sears Modern Homes catalog. In 1915, a few hog houses and chicken coops appeared. In 1918, the first speciality catalog appeared, featuring barns and other outbuildings.

Rebecca and Dale’s research shows that part numbers (originally used to facilitate construction of these DIY kits) can be found on the framing members of the Sears kit barns.

Purportedly, there is a Sears barn at Montpelier (Virginia), the home of James Madison and his wife, Dolly.

Sears Barn in Mattoon, IL

Sears Barn in Mattoon, IL

The General Says, “Buy Roofings Intelligently…”

January 31st, 2010 Ugly Womans Guide 1 comment

So begins this advertisement for roofing that I found in a November 1911 American Carpenter and Builder’s magazine.  I know that back in the day, the swastika was an image from eastern philosophies, intended to denote peace and good things. Perhaps that’s why this roofing manufacturer included it on his product?

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Drink Radioactive Water and Restore Natural Health and Vigor!

January 20th, 2010 Ugly Womans Guide 1 comment

In the early years of the 20th Century, a wealthy Pittsburgh businessman died of radium poisoning. His death was the direct result of drinking a medicinal tonic known as Radithor. Mr. Eben Buyers was found to have 73.66 micrograms of radium in his body, and attending doctors reported that “even the air he exhaled was radioactive.”

An autopsy showed that the cause of death was “radiation poisoning.” From drinking water. Radioactive water.

The full account of this story can be found in the 1936 book, American Chamber of Horrors; The Truth About Food and Drugs by Ruth deForest Lamb. It’s a great read and an interesting book.

In the early 1900s, government officials did not have the legislative authority to remove Radithor from the market because existing laws did not empower officials to seize “dangerous drugs, unless their labels misrepresented them” [ibid, p. 74).

In other words, Mr. Eben Buyers knew he was drinking radioactive water. However, he probably didn’t know what he was doing to his body. The first two weeks, he found that (as promised), he felt better than he had in years. But that happy result did not last very long. When he was hospitalized, the first thing they did to poor Mr. Buyers was to order x-rays.

An expert was summoned to examine the x-rays. Dr. Flinn, Ms. Lamb states, had been involved in the radium watch-dial cases. Ever hear about that? I hadn’t, until I read this book. Seems that a few women workers were poisoned as they toiled away, painting radium (yes, real radium) on watch-dial faces. The luminous paint, the employer promised was “harmless,” and many of the so-called “Radium Girls” even applied the paint to their fingernails.

Mr. Buyers and Mrs. Brown (Lash Lure Lady) were two of thousands of reasons that facilitated the creation of the FDA. And upon the creation of the FDA, the first product they seized was Lash Lure. But today the FDA has become highly politicized and one of the products that needs to be examined and eliminated is Aspartame. Originally developed as ant poison, it is a neurotoxin and has been linked to a wide-range of health problems.

More than 75% of the complaints received by the FDA are centered around aspartame. Think about that fact for a moment. Of all the food and drug products offered in this country, more than 75% of the complaints received at the FDA are related to aspartame. The FDA saved us from toxic drinks such as Radithor and now it needs to step up to the plate, abandon politics and take a serious look at aspartame.

For more information, click here:

To read Rose’s newest book, click here:

When Pam Am Took The Travail Out of Travel - And Then TSA Put It Back In)

January 13th, 2010 Ugly Womans Guide 1 comment

When I talk to my children about the halcyon days of airline travel, their eyes glaze over a bit. And then I tell them that - back in the day - my mother wouldn’t board an airplane unless she was wearing her white gloves and a fine hat (complementing her perfect outfit).

This video - introducing the first jet service on Pam Am really shows another era in flying.

http://www.youtube.com/watch?v=bKqQgNZylLw&feature=related

Ladies’ Bungalow Journal

January 12th, 2010 Ugly Womans Guide 2 comments

Back in the day, Ladies Home Journal magazine really was about women and housing. Today, it’s more about high-fat cake recipes and low-fat diets, but that’s another story…

In the first decade of the new century, Ladies’ Home Journal consistently featured a majority of articles centered on homeownership. The February 1911 issue was devoted to the new housing style:  Bungalows. One headline said,  “The Bungalow, because of its easy housekeeping possibilities is becoming more popular every year and bungalows show what can be done with a little money wisely spent.” The same issue featured these articles:

When you build a little house (common mistakes to avoid)

How I built this house for $700

The Bungalow - from $250 - $2500

What I did with an old farmhouse

Two houses built for less than $1500

What can be done with old houses

A fireproof house for less than $4000

If a woman must earn her living at home (A house planned by a woman to meet this need.)

It seems as though that the ladies were ahead of the men on this bungalow thing. Whilst Ladies Home Journal was promoting bungalows, American Carpenter and Builder described them as “tiresome.”

Craftsman houses and odd bungalows will have their day. People may like them now, but it is an extreme type and will become tiresome in course of time. The uncompromising squareness in the craftsman style, with its small wall space does not permit of much artistic decoration (June 1913).

Within the pages of the 1920s LHJ, I was delighted to discover this advertisement for a catalog of mail-order kit homes. The next picture below features a real, live GVT #633 in Roanoke, Virginia.

Advertisement in LHJ for Gordon Van Tine/Wardway Homes

Advertisement in LHJ for Gordon Van Tine/Wardway Homes

Wardway Home in Roanoke, VA

Wardway Home in Roanoke, VA

The Bungalow Craze and The Germ Theory: They’re Connected

January 12th, 2010 Ugly Womans Guide 3 comments

Dr. Joseph Lister - a 19th Century physician - is largely responsible for the bungalow craze, but that’s one tidbit that I’ve never seen in my books on architectural history. The fact is, Joseph Lister and his germ theory dramatically changed the way Americans thought about their homes.

For so many years, mothers could only watch as their young children died from any one of a myriad of “common” diseases. And then in the late 1800s, Dr. Joseph Lister discovered that germs were culprit. Mothers and fathers, weary of burying their infants, had a new arch enemy: household dirt. As is explained in the 1908 book, Household Discoveries and Mrs. Curtis’ Cook-Book:

Not many years ago disease was most often deemed the act of Providence as a chastening or visitation for moral evil. Many diseases are now known to be merely human ignorance and uncleanliness. The sins for which humanity suffers are violations of the laws of sanitation and hygiene, or simply the one great law of absolute sanitary cleanliness… Every symptom of preventable disease and communicable disease…should suggest the question: “Is the cause of this illness an unsanitary condition within my control?”

Now that the enemy had been identified, modern women attacked it with every tool in their arsenal. Keeping a house clean was far more than a matter of mere pride: The well-being, nay, the very life of one’s child might depend upon a home’s cleanliness. What mother wanted to sit at the bedside of their sick child, tenderly wiping his fevered brow and pondering the awful question: “Was the cause of this illness an unsanitary condition within my control?”

Because of Dr. Lister and his germ theory, the ostentatious, dust-bunny-collecting Queen Anne, with its ornate woodwork, fretwork and gingerbread fell from favor with a resounding thud.

Simplicity, harmony and durability are the keynotes of the modern tendency. The general intention seems to be to avoid everything that is superfluous; everything that has a tendency to catch and hold dust or dirt. Wooden bedsteads are being replaced by iron or brass; stuffed and upholstered furniture by articles of plain wood and leather. Bric-a-brac, flounces, valances and all other superfluous articles are much less fashionable (from Household Discoveries and Mrs. Curtis’ Cook-Book).

Remember the movie “It’s A Wonderful Life”?  There’s a 1920s scene where George Baily and his girlfriend pause in front of the massive Second Empire house. It sits abandoned and empty, deteriorating day by day.  This was not an uncommon fate for Victorian manses in post-germ theory America. Who knew what germs lay in wait within its hard-to-clean walls?

The February 1911 Ladies’ Home Journal was devoted to the new housing style: Bungalows. One headline said, “The Bungalow, because of its easy housekeeping possibilities is becoming more popular every year.

And all because of Dr. Lister.

(By the way, Dr. Lister did not invent the popular mouthwash but it was named after him and his discoveries.)

Magazines in the early 1900s extolled the value of cleansers that were effective in killing germs.  These advertisements (see two ads below) are from a 1924 Ladies’ Home Journal. Both promote the importance of germ-killing chemicals for the “safe” household.

Close-up of text

Close-up of text

Downtown Cairo, Illinois: An Architectural Gem, Trapped in Time

January 12th, 2010 Ugly Womans Guide 2 comments

The first time I saw downtown Cairo, I stopped my car in the middle of the street and stared in disbelief. The entire business district, which comprised several blocks of brick streets in beautiful condition, was empty - deserted and devoid of all movement. Had it not been for a piece of trash blowing down the middle of the street, the scene could have been a still-frame.

The stillness, the quiet, the absence of any sign of life was fascinating, yet also left me wondering if the next sound I heard would be the theme from The Twilight Zone with a voice-over by Rod Serling.

Looking at the stunning late-1800s commercial architecture - most of which was in original condition and all of which had been abandoned - my intuitive sense told me that folks had left this place in a hurry. And as I began researching the area, I learned my hunch was on mark.

In the mid-1960s, racial unrest and riots were a sad part of the American landscape, but in Cairo, things went especially badly. African-Americans, weary of Jim Crow laws and disparate treatment, threatened to boycott businesses that employed only whites. White business owners responded by closing their stores. Large numbers of families - white and black - left the area and never returned. The population plummeted. Today, downtown Cairo is a ghost town - an incredible time capsule - frozen in the 1960s. The city that once boasted of 14,000 citizens now has about 3000 people living within its borders.

I’ve returned to Cairo several times since that first visit and each time, I make a point to drive through that incredible downtown area. I park my car and stare. I stare at the old buildings which are in fair to decent condition and still look much like they did when built 100+ years ago. I look at the store fronts whose doorways have not been darkened by a customer in many years. I study the two movie theatres that look much like they did when built in the 1920s and 30s. I take in the long view and look at the streetscapes, devoid of movement or activity.

Just behind those fantastic old commercial buildings lies a seawall and the Ohio River. I do believe that the city could build a fantastic tourism industry off this downtown area alone. I’ve never seen a sight like it.

Apparently, word is getting out, because on my last visit, I saw two tourists taking a plethora of photos of this eerie but fascinating downtown. However, if you decide to visit - come prepared. Cairo has no public bathrooms, no fast-food joints and no public water fountains. About 15 minutes away, just across the Ohio River, is Wickliffe, Kentucky - site of the nearest public restroom. The nearest Burger Doodle is 30 miles southwest in Cape Girardeau.

One thing Cairo does have is plenty of vacant lots, such as 1501 Commercial Avenue. This corner lot is a few blocks from the downtown area and according to the 1922 Sears Modern Homes catalog, it was the site of a beautiful “Elsmore” (Honor-Bilt home).  The testimonial on page 111 of the catalog reads, “Built by R. P. Fitzjearl, 1501 Commercial Avenue, Cairo, IL. He says, ‘Already-cut lumber saves one-third of time. Plans as simple as reading a book.’”

When I drive through Cairo, I look at all those empty lots and try not to think about how many Sears homes have been torn down in the intervening years. Several? Dozens? Or worse?

Thus far, I’ve identified about 30 Sears homes in Cairo. Many are in poor condition and a few more may be torn down before the city awakens to its architecture treasures. The addresses of these Sears homes are at the Cairo Public Library on Washington Street and make for a fun driving tour.

Sears Modern Homes and The Mill in Cairo, Illinois

January 10th, 2010 Ugly Womans Guide 2 comments

In May 1911, Sears opened up a mill in Cairo, Illinois. Cairo’s location at the confluence of the Ohio and Mississippi Rivers made it a natural for shipping and distribution. At the turn of the last century, Cairo (pronounced “Care-Roe”) could boast of having four major rail lines, enabling it to become a centralized shipping point for lumber harvested from the South and sent to the North.

The Sears Roebuck Mill, also known as the Illinois Lumber Company, got its start when Sears Roebuck paid $12,500 for a 40-acre tract in North Cairo. 

On May 21, 1911, The Chicago Tribune reported that Sears intended to build a $250,000 plant. A few weeks later, The Cairo Evening Citizen had doubled that figure and reported “Half a million to be cost of new Sears Roebuck Plant” (July 29, 1911).

In November 1911, Sears ran a two-page advertisement in American Carpenter and Builder Magazine headlined “Great News for Builders.” The advertisement (see below) said,

Shipments have begun from our second and newest great lumber plant in Illinois. We can deliver you bright, fresh, clean lumber at manufacturer’s prices almost as quickly as you can haul makeshift sizes and weatherworn stock from a high priced neighboring lumber yard. Our mill work is sheltered from rain, sun, soot and wind. Our new Illinois plant is located on two of the largest and fastest railroads in the North with direct connections to over 20 different railroads.  (Weatherworn stock was a reference to the fact that, unlike Sears, many mills did not keep their lumber under roof.)

In March 1912, F. E. Van Alstine, Superintendent of the Sears mill was quoted in The Cairo Evening Citizen as saying that Sears had chosen Cairo because of “their low freight rates, superior shipping facilities and other natural and commercial advantages, (which) made the city more desirable than St. Louis, East St. Louis, Paducah (Kentucky) or Memphis” (Tennessee).

But later that month, the rains came and the floodwaters rose, nearly destroying the brand new mill in Northern Cairo. On April 5th, The Cairo Evening Citizen reported that the “main building of the new Sears Roebuck factory was hurled off its foundation and is leaning toward the east. Just what damage was done to these buildings could not be ascertained, as there was no way to reach them except by skiff.”

In mid-April, the paper said that all seven lumber sheds had been torn from their foundations and much of the lumber inside the sheds had simply floated away.

By August, The Cairo Evening Citizen happily reported that despite the hard times and high waters, Sears Roebuck had decided to remain in Cairo.  It also reported that about half the lumber sheds had been rebuilt and some of that floating lumber had been recovered. The same article reported that the folks at Sears corporate headquarters in Chicago were so pleased with Van Alstine’s post-flood restoration work that they presented him with a brand new automobile.

The mill produced everything for the Ready-Cut (precut) Sears homes except for millwork. The Sears mill located in Norwood, Ohio, supplied millwork; windows, doors and interior trim and moldings.

By the early 1930s, sales of Ready-Cut homes had plummeted and the mill began looking for other ways to generate income. They began building crating material for tractors and other large equipment, including Frigidaire refrigerators and appliances sold by Sears. In the late 30s, the mill produced prefabricated buildings for the camps which housed workers in the Civilian Conservation Corps. Wheeler relates that a typical CCC camp (which included several different buildings) required 400,000 feet of lumber and about 35 of these camps were milled and shipped by the Cairo plant.

In 1940, Sears closed the plant and sold it to the employees. Shortly after the employees purchased the plant, they obtained a contract to build massive crates for shipping B-17 and B-29 bombers overseas for the war effort.

After World War II ended, the former Sears Mill - now called Illinois Lumber Company - drafted and published their own book of house plans and tried to sell Ready-Cut homes again, but without success. The Cairo Evening Citizen relates that the plant was liquidated and closed in November 1955. The article adds this interesting aside:  “Like several other Cairo lumber industries, it slowly died because the wood articles it manufactured were supplanted by iron and steel.”

All that remains today at the site of the Cairo mill are two Sears kit homes - two Rodessas - which were built as part of an experiment in 1921, to prove the superiority of Ready-Cut homes over traditional  stick built homes.

Mirror, Mirror On The Wall, Who’s The Best Kisser of Them All?

January 10th, 2010 Ugly Womans Guide 1 comment

From the 1934 Ladies’ Home Journal comes this not-so-subtle message that if you don’t immediately purchase Djer-Kiss perfume, the only lovin’ you’ll get is when you kiss yourself in the mirror. Then again, if a fella catches you doing this, you can also kiss your dating life good-bye.

Or maybe (after a third read of the text below), the message is, “Buy this perfume and you’ll be so irresistible, you won’t be able to resist your own beautiful self.”

Not sure which message is more disturbing…

Sad but true. Unless you purchase this brand of perfume, the only loving youll get is when you kiss yourself in the mirror.

Receipts for Frozen Dainties and Wicked, Evil Clowns

January 10th, 2010 Ugly Womans Guide 1 comment

Our vocabulary has really undergone many changes in the last 100 years. Below is an advertisement that appeared in a 1904 Ladies’ Home Journal.  At first glance, the phrase “Receipts for Frozen Dainties” conjures up an image of someone leaving the receipt for their Fruit of the Looms outside overnight in a chilly car.

In fact, “receipt” is an old word for recipe, and a “dainty” is not an undergarment but a small pastry - suitable for high tea, I’d imagine.

But laying all that to the side, the clown pictured below looks more like a psychotic axe murderer than a gracious host.

Other than promoting emotional eating, Im not sure how this image is supposed to help sell the advertised products.

Other than promoting emotional eating, I'm not sure how this image is supposed to help sell the advertised products.

A Good Reason To Start Telling People, “Sorry, I Can’t Help You Today.”

January 10th, 2010 Ugly Womans Guide 1 comment

People in general and women in particular have great difficulty telling people, “No.” As a result, we get worn down, stresssed out, double-booked and overwhelmed. It’s not good.

In the book Be Careful What You Pray For, author Larry Dossey tells about an interesting study involving AIDS patients. Researchers found that some of the patients were living well beyond their anticipated life-span. Their secret - a common  personality pattern - was found in the answer to a single question: If a friend asked you to do a favor and you didn’t want to do it, could you refuse the request?

All of the long-term survivors said that, yes, they could refuse a friend.

Perhaps part of true authenticity is allowing a little of that God-given selfishness and self-preservation to bubble to the surface. Children (such as six-year-old girls) do this quite well and quite naturally, too. Grown-up girls, don’t do this so well. But extra-grown-up girls (middle-aged women) sometimes re-learn that a little selfishness can be good.

Women, as they age, start to shed the many layers of fake personas that the world (and/or society and/or parents, etc.) have forced them to cultivate. Buried underneath all those layers of regret and coulda/shoulda/wouldas, you’ll find a woman’s authenticity. And as that true self emerges, women start to find a little peace and a little joy and a little contentment. And that’s when their real beauty starts to shine. And that’s also when their self-esteem starts to recover.

And this helped me to understand another question that plagued me: Why are women so unhappy with themselves? Maybe it’s because they’re so busy playing so many roles for so many people that they have utterly forgotten what made their once-six-year-old heart sing with joy. While countless self-improvement books urge women to get outside of ourselves and focus more on someone else’s real needs, I know plenty of women who need to focus more on themselves, and less on the rest of the world.  As Dossey’s example shows, selfishness has salutary benefits too.

Scary Victorian Children

January 9th, 2010 Ugly Womans Guide 1 comment

This photo appeared in the advertising section of the 1898 Ladies’ Home Journal. Presumably, it’s an remarkable photo of two little boys, but the term street urchins might be more apropos. However, if you look past their tattered appearance and look into their eyes, these two boys are a little unnerving.

I’m not sure how or why this was considered “good” photography 110 years ago.

Today, it’d just be classified as “heartbreaking.”

Little scary children

Little scary children

Comfort Swing: The Victorian Woman’s Happy Place

January 9th, 2010 Ugly Womans Guide 1 comment

Being an intelligent woman in the late 1800s and early 1900s must have been pretty unpleasant. There were few opportunities for smart females to exercise their intellectual prowess, and even fewer thought-provoking diversions. Most women were confined to the kitchen for hours and hours each day. The literature of the day states that the average woman spends 3/4ths of her day in the kitchen.

Now that’s just scary.

The Comfort Swing (shown below) was perhaps a woman’s only solace during such a harried day. If you look at the woman’s face, it also looks like she helped herself to a double-scoop of laudanum before settling into her swing.  (1898 Ladies’ Homes Journal.)

Just aswinging

Just a'swinging

A&P Grocery Store: The Litte Red Schoolhouse of Retailing?

January 9th, 2010 Ugly Womans Guide 1 comment

This ad from the 1926 Ladies Home Journal was interesting (as they all are) but also had a surprise. Look at this graphic below.  The “economy rules” line in the advertisement makes sense, but “The Little Red Schoolhouse of Retailing”?

To my further shock, a google search for the term “Little Red Schoolhouse of Retailing” turns up zero results.

I’d love to know what that’s about. From my 21st Century perspective, I’d say that A&P was striving to be the antithesis of Walmart.

Interesting advertisement from a 1926 Ladies Home Journal

Interesting advertisement from a 1926 Ladies' Home Journal

Larger view of the same advertisment

Larger view of the same advertisment