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Posts Tagged ‘Rosemary Thornton’

The Rarest of Sears Homes

May 13th, 2010 Ugly Womans Guide 5 comments

When I was in the Chicago area this Spring, I spent a few days with my friend Rebecca Hunter. After tooling around town looking at lots and lots of Sears Homes, we sat down in her beautiful dining room and made a list of the Sears Homes that neither one of us had ever seen.

It’s been my experience that the 60 most popular Sears Homes represented about 90% of their sales. Over and over again, we see the same designs, the Mitchells and Lynnhavens and Gladstones and Craftons and Argyles, etc. Sears offered 370 designs of Sears Homes, and of those 370 designs, there are 108 designs that neither Rebecca nor I have ever seen. This is quite remarkable, as the two of us have seen something approaching 10,000 Sears Homes. That’s a lot of Sears Homes.

Dale Wolicki says that it’s likely that some of these designs were never sold or built. In other words, they never went beyond being pictures in a catalog. He’s probably right.

For those Sears Homes aficionados, here is the list of Sears Homes that neither Rebecca or I have ever seen:

Adams

Adeline

Alden

Almo

Amhert

Amhurst

Amsterdam

Arcadia

Atlanta

Bayside

Branford

Bristol

Cambria

Canton

Carlton

Chesterfield

Chicora

Cleveland

Coateshead

Colebrook

Corning

Corrington

Croydon

Dartmouth

Durham

Estes

Fairfield

Fulton

Gainsboro

Glen View

Hamptshire

Harmony

Harmony

Hopeland

Kenfield

Laurel

Lenox

Letona

Lorne

Malden

Marquette

Melrose

Milford

Millerton

Model # 141

Model #104

Model #107

Model #116

Model #122

Model #130

Model #134

Model #136

Model #139

Model #143

Model #157

Model #158

Model #159

Model #165

Model #166

Model #175

Model #176

Model #177

Model #182

Model #183

Model #191

Model #195

Model #198

Model #199

Model #202

Model #204

Model #216

Model #228

Model #241

Model #264P159a

Model #264P206

Model #264P207

Model #264P243

Model #264P252

Model #36

Model #59

Model #64

Model #70

Model #C2001

Nantucket

Natoma

Nipigon

Norwich

Oxford

Pennsgrove

Portsmouth

Seagrove

Sheffield

Sherwood

Silverdale

Spaulding

Springwood

Stone Ridge

Sunny Dell

Tarryton

Torrington

Trenton

Valley

Vanita

Verndale

Vinemont

Wareham

Warren

Webster

Below are some photos of Sears Homes from my recent trip to Illinois:

Sears Osborn in St. Charles, Illinois

Sears Osborn in St. Charles, Illinois

Sears Newcastle in northern Illinois

Sears Newcastle in northern Illinois

Sears Matoka in St. Charles

Sears Matoka in St. Charles

Sears Fullerton in Elgin, Illinois

Sears Fullerton in Elgin, Illinois

Sears Del Rey in Wheaton, Illinois

Sears Del Rey in Wheaton, Illinois

Sears Marina (2024) in West Chicago

Sears Marina (2024) in West Chicago

Sears Kilbourne in Lynchburg, Virginia

Sears Kilbourne in Lynchburg, Virginia

Sears Glenn Falls in Christianburg, Virginia

Sears Glenn Falls in Christianburg, Virginia

Sears Americus in Roanoke, Virginia

Sears Americus in Roanoke, Virginia

Sears Martha Washington in Bedford, Virginia

Sears Martha Washington in Bedford, Virginia

Pink House, Part II

May 10th, 2010 Ugly Womans Guide 1 comment

Every now and then, I wake up out of a dead sleep and think, “Oh my gosh, what have I done?  I can’t paint a fine old house pink!” But then when I come back to consciousness I realize that I really, really like the color pink and when all is said and done, this house will look wonderful. The pink is very pale and now that 30% of the house is painted, it really does look wonderful.

Years ago, my dear friend Rebecca said, “Who says that red and pink don’t match? Who says that I can’t wear certain colors with other colors? And I realized that I’m old enough to decide what colors I do like, and what colors I don’t like and to decide what colors look good with what colors.”

Seems like a simple thing, but that little statement really made an impact.

Who said I can’t paint my 1925 Colonial Revival pink with black shutters? I am old enough to decide if I want a pink house, and I do! And every day, my old house looks better and better.

I think it’s smiling.  ;)

Happy house

Happy house

close-up of the attic windows, which were repaired

close-up of the attic windows, which were repaired

In the pink!

In the pink!

Tory the painter works on the back of the house

Tory the painter works on the back of the house

Today in court…

Today I was in court, watching my 70th first date do his thing. It was really only a hearing, but it went on for three hours and it was quite interesting. Mr. 70th First Date (aka my husband) is a lawyer and today, after many days of preparation, was his day in court.

He objected to several things that were said by the adversarial counsel, and that was my favorite part of the experience. He sounded so authoritative and competent and well-versed in the law, and it was fun to watch him jump up out of his chair and say, “I object.”

Just like Perry Mason.

He was all dressed up in his “going to court” clothes, which also happens to be the black suit he wore to our wedding 3.5 years ago. Standing before the judge looking all lawyerly and smart, my mind drifted a bit and I thought about all those guys I dated through the years and all those guys that ditched me through the years.

Thank heavens they ditched me. I was a lost soul after my divorce and didn’t have the emotional wherewithal to see that I deserved better than those not-so-nice guys that I was drawn to. Took me five years, but my self-esteem eventually became healthy again.

There are some days - like today - that I still wonder how I scored such a smart, honest, interesting and well-educated guy.  (And there are some days that I wonder why on earth I married someone who is so tough to live with!) But today was one of the good days. It was a lot of fun to watch him at work and watch him perform under pressure.

And he looks so darn cute in that black suit. ;)

Pink Houses

April 20th, 2010 Ugly Womans Guide 1 comment

I’ve not written here for some time because I’ve been enveloped and overwhelmed with busyness here at  my own home in Norfolk, Virginia. We’re fixing up the old house and one of the projects is painting the exterior.

I’m painting it pink. Not pepto-bismol pink, but more of a subtle shade of soft pink. It’s such a subtle pink that in direct sunlight, you’d think it was white. However, it’s pink. And what a pretty color pink it is. When the painting is done (which is no small chore), it’s my intention to install functional, vintage wood shutters on the front of house. And I’ll paint those shutters high gloss black.

It’s going to be a real beauty when I’m all done. I just hope I’ll all done before I hit retirement age. :)

PS. The paint job, started in mid-April, was completed in mid-August. And it’s beautiful!  Click here to see final photos.

Flesh-colored paint is not my cup of tea

Flesh-colored paint is not my cup of tea

And a Sears Milton in Stanley, Virginia

April 5th, 2010 Ugly Womans Guide 3 comments

This weekend, the hubby and I traveled to Stanley, Virginia (in the beautiful Shenandoah Valley) and saw this gorgeous Sears Milton. It’s one of Sears finest homes, and other than this Milton in the Virginia mountains, I’ve never ever seen another Milton - anywhere or anytime.

It’s a real beauty. And the good news is, it’s a Bed and Breakfast. Hopefully this summer I’ll have a chance to travel back to Stanley and spend a night or two inside the Sears Milton on West Main Street.

For more information on the Milton House Inn, click here.

mill_10

In case you were wondering why they called them “Modern Homes”

March 28th, 2010 Ugly Womans Guide 1 comment

Richard Warren Sears - my hero and a merchandising genius - decided that the best way to sell more of the stuff in his 100,000-item, 1400-page catalog was to sell kit homes. In the first years of the 20th Century, multi-generational households were the norm, and Sears knew that getting people into a home of their own would create new customers and also create new demand for household products.

In 1908, a little ad appeared on page 594 of the Sears general merchandise catalog. It read, “Let us be your architect, without cost to you.” Interested buyers were invited to write in and request free specialty catalog of house plans. The first houses ranged in price from $500 to $5000.

And so it was that Richard Warren Sears entered into the kit house business. The mail-order homes were shipped by boxcar and came in 30,000 piece kits. Sears promised that a man of average abilities could have one assembled and ready for occupancy in 90 days.

The house were called “Sears Modern Homes.”  And they really were modern homes.

In 1917, American Carpenter and Builder Magazine reported that “watertight roof, walls and floor are an essential feature of a modern city house.” As a point of reference, Laura Ingalls Wilder’s “Little House” books described life on the plains in soddies and tiny cabins in the 1870s.

It’s possible that the Midwestern men and women who built Sears kit homes in the early 1900s could have been raised in housing that would be considered extremely primitive by today’s standards.

Below is a picture of a soddie. These were very primitive and damp and dank and fairly miserable way to spend the day, nine months out of the year. One look at this photo (below) and you can understand why a pretty little Sears bungalow would be classified as a “Modern Home.”

A Soddie in Kansas, early 1900s

A Soddie in Kansas, early 1900s

A pretty little Sears Americus

A remuddled Sears Americus in Norfolk's Park Place, on 27th Street

A remuddled Sears Americus in Norfolk's Park Place, on 27th Street

Sears Home at Greenlawn Cemetery

March 27th, 2010 Ugly Womans Guide 2 comments

According to local lore, the sextant’s home at the Greenlawn Cemetery (in Newport News, Virginia) is a Sears Home. As is so typical with these “legends,” no one knows which model of Sears Home, only that it came from the Sears Roebuck catalog in the early 1900s. (Sears offered 370 models of their kit homes.)

Recently, I went out to Greenlawn Cemetery to see if the Sextant’s home was indeed a Sears Home. More than 80% of the time, these “stories” about Sears Homes turn out to be erroneous. Most of the time, people do indeed have a kit home, but it’s a kit home from a different company. In addition to Sears, there were five other companies that sold kit homes on a national level (such as Montgomery Ward, Sterling, Lewis Manufacturing, Gordon Van Tine and more).

While I was out at Greenlawn, I took some pictures of the house and walked around and studied it a bit. I’d still like to get into the house to confirm this, but as of today, I’m 60% certain this is a Sears House, more specifically, the Sears Berkeley. However, before I declare this an official, authenticated Sears Home, I’d need to see the home’s interior.

The house at Greenlawn is not a spot-on match to the catalog image. The windows are significantly different, as is the front porch (which has been enclosed).

The Berkeley, as shown in the 1936 catalog

The Berkeley, as shown in the 1936 catalog

The Berkeley at Greenlawn Cemetery

The Berkeley at Greenlawn Cemetery

Nice quiet neighborhood

Front yard of The Berkeley. It's a nice quiet neighborhood.

Speeding on I-64

March 12th, 2010 Ugly Womans Guide 1 comment

Recently, I spent three weeks traveling throughout the state of Illinois. In all my years of driving, I have *never* seen so many sherrifs and cops, sitting alongside the edge of the road with their radar guns. I’m guessing that this has become the new way to compensate for budget shortfalls.

In Dallas, Texas, the Powers That Be have actually shortened the yellow light cycle (at intersections with cameras) to help fatten city coffers. Read more about it here. We’re not talking about chump change either. More than $130,000 was generated by citations issued at one camera-controlled intersection in Dallas in five months. That’s right:  More than $130,000 in five months.

Take a look at how fast I was recently traveling along I-64 (St. Louis to Norfolk, Virginia).  Man, I was flying.  :)

Zooming along I-64 at a very high rate of speed

Zooming along I-64 at a very high rate of speed

Home of Superman: Metropolis

March 11th, 2010 Ugly Womans Guide 1 comment

Whilst driving around the state of Illinois, I visited Metropolis way down in the southern  most part of the state. I found a handful of Sears Homes, and I also found Superman.

I sent my brother an email and shared the photo I took of Superman (see below). My brother wrote back and said, “Smallville, Illinois? Ask to see Superman’s birth certificate. And while you’re there, ask about Obama’s too. More probable that we’ll see Superman’s first.”

Superman stands proud and tall in Metropolis

Superman stands proud and tall in Metropolis

Back Home - after three weeks on the road

March 10th, 2010 Ugly Womans Guide No comments

On Wednesday, February 17th, I left for Illinois. Today, Wednesday (March 1oth) I returned home. I spent most of these three weeks, traveling throughout the state of Illinois, from Chicago to Cairo to Champaign, photographing and documenting the Sears Homes among us. To read more about Sears Homes, click here.

In a few months, I’ll be finishing up this new book titled, The Sears Homes of Illinois.

Traipsing around Illinois was a lot of fun, but also a lot of intense effort. I started each day around 5:00 am, and mapped out a detailed plan of where I’d travel and what I’d do. Then I’d hit the road between 6:00 am and 8:00 am and stay gone until 4:00 pm or beyond. In my three weeks in Illinois, I put 2,500 miles on my little rental car. That doesn’t include my travels around Chicago, where Rebecca Hunter was kind enough to drive me around.

When I’d enter a city, I’d take a look at my Garmin and find the railroad tracks and find the cementery and find the streets marked “McKinley” and “Elm” and “Pershing” and “Third Street.” You can usually find Sears Homes on streets thus named. And then I’d drive through these areas, looking for Sears Homes. When I found a Sears Home, I’d make a note of the address and then I’d use my reference books to find how the house originally appeared in the old catalogs. Then I’d take a photo of the house from the same angle that it appeared in the 1910s or 1920s catalog.

In those three weeks, I took 1,500 photos of 200+ houses. That’s a lot of photos.

And then I returned home. I’ve never been so glad to get on an airplane in my life!

Here are a few of my favorite photos:

Nice Sears Corona in Gillespie, Illinois

Nice Sears Corona in Central Illinois

Sears Ashmore in Central Illinois

Sears Ashmore in Central Illinois

Model #196 in Southwestern Illinois

Model #196 in Southwestern Illinois

A nice Westly in Metropolis, Illinois (Home of Superman!)

A nice Westly in Metropolis, Illinois (Home of Superman!)

Sears Hollywood in Southern Illinois

Sears Hollywood in Southern Illinois

Sears Edgemere in Central Illinois

Sears Edgemere in Central Illinois

Sears Puritan in Southern Illinois, near the mill in Cairo

Sears Puritan in Southern Illinois, near the mill in Cairo

I’m looking over, a clipped-gable Dover…

March 8th, 2010 Ugly Womans Guide No comments

That I overlooked before…

This (see below) is a Sears House, and more specifically a Sears “Dover.” Note the clipped gables on the roof’s edge (also called a jerkinhead).   This house is in Alton, Illinois and it’s one of my favorite Sears Homes, and this Dover is the prettiest little Dover I’ve ever seen.

A pretty little Sears Dover in Alton, IL

A pretty little Sears Dover in Alton, IL

Sears and Roebuck Road(s) - Divorced by the Interstate

March 3rd, 2010 Ugly Womans Guide 2 comments

Recently, I traveled to southern Illinois to re-visit the site of the old Sears Mill.

In late 1911, Sears spent about $1 million to build a state-of-the-art mill just outside of Cairo, Illinois. The mill was actually located in a tiny burg called Urbandale. The Sears Mill was an impressive operation, covering 40 acres and employing about 80 full-time workers. About 20 acres were “under roof.” In other words, the site had 20 acres of buildings.

That’s a lot of buildings.

Each day, the railroad cars brought enormous quantities of yellow pine and cypress into the mill, right out of the virgin forests in Louisiana and Mississippi. Each day, those workers turned those logs into 10-12 kit homes. You read that right:  Hard-working men, using powerful saws and planers and other massive machines, carved those trees into kit homes. Kit homes with 30,000 pieces. That’s a lot of lumber.

In 2003, when doing research for my book, “The Houses That Sears Built,” I traveled to the site of the old mill. Not much to see there, but a couple little Sears Homes and a lot of woods and a couple bean fields.

Fast forward seven years to 2010.

Now I’m writing a new book about Sears Homes, and I decided it was time to dig a little deeper.

This time around, I contacted Richard Kearney, a local historian, long-time Cairo resident and all-around Smart Cookie and good man.

I asked him if he might have time to spend a day with me, helping me navigate the back roads of southern Illinois. To my delight, he readily agreed. Our day together could not have been any more delightful. With Richard’s fantastic knowledge of the area, I learned so much more about the old Sears Mill and its connection to local history.

One small example:  Soon after entering Urbandale, we turned onto “Sears Road” (the site of the old mill), and Richard spoke up and said, “You know, this used to be known as ‘Sears Roebuck Road.’”

I replied, “You’re kidding!”

He said, “It’s true. This road went all the way through, and when the Interstate came through, it cut the road right in half, creating two dead end streets on either side of I-57.”

This is the kind of quirky history that I just adore. I was enthralled.

“On the other side of the interstate,” Richard said, “you’ll find the other half of this road. It’s now called “Roebuck Road.”

Now I’ve been writing about Sears Homes for many years and I’ve been to Cairo many times and I’ve spent many hours learning more about Sears and Cairo and the mill, but I’d never heard any of this.

I asked Richard to show me where Roebuck Road was. He gladly obliged.

And there it was - Roebuck Road. And there was yet another bonus! Behind the Roebuck Road sign was a perfect little Sears house. It was a Sears Wexford.

A Sears House on Roebuck Road. Or maybe it’s a Roebuck house on Roebuck Road?

Either way, Garmin apparently never got the memo that Sears Roebuck Road had been sliced into two pieces.

Sears Road - in Urbandale

Sears Road - in Urbandale

Note the little Sears Wexford in the background!

Someone needs to tell Garmin that Sears and Roebuck are now divorced - thanks to the Interstate!

Someone needs to tell Garmin that Sears and Roebuck are now divorced - thanks to the Interstate!

Richard - thank you so much -  for sharing your knowledge and being such a good sport and giving up an entire day of your life to help me find my way around the southern-most tip of Illinois. You’re a real trooper and a treasure-trove of knowlege!

The Sears Homes in Taylorville, Illinois

March 2nd, 2010 Ugly Womans Guide 1 comment

Sears Modern Home #163 in Taylorville, Illinois.

Sears Modern Home #163 in Taylorville, Illinois.

Whilst in Taylorville, Illinois last week, I found something I’d never seen before:  A Sears Modern Home Model #163. I talked with my dear friend Rebecca Hunter and learned that she’d never seen one either. In other words, this is a very rare model. And there it sits in Taylorville, a victim of insensitive remodeling.

This once-grand house has now been converted into a multi-family dwelling, which is especially sad.

As I’ve driven around the Illinois countryside, I’ve found that too many Sears Homes are in deplorable shape and are being treated like yesterday’s garbage. Hopefully, my new book on Sears Homes will do a little something to stem this onerous problem.

Ladies’ Bungalow Journal

January 12th, 2010 Ugly Womans Guide 2 comments

Back in the day, Ladies Home Journal magazine really was about women and housing. Today, it’s more about high-fat cake recipes and low-fat diets, but that’s another story…

In the first decade of the new century, Ladies’ Home Journal consistently featured a majority of articles centered on homeownership. The February 1911 issue was devoted to the new housing style:  Bungalows. One headline said,  “The Bungalow, because of its easy housekeeping possibilities is becoming more popular every year and bungalows show what can be done with a little money wisely spent.” The same issue featured these articles:

When you build a little house (common mistakes to avoid)

How I built this house for $700

The Bungalow - from $250 - $2500

What I did with an old farmhouse

Two houses built for less than $1500

What can be done with old houses

A fireproof house for less than $4000

If a woman must earn her living at home (A house planned by a woman to meet this need.)

It seems as though that the ladies were ahead of the men on this bungalow thing. Whilst Ladies Home Journal was promoting bungalows, American Carpenter and Builder described them as “tiresome.”

Craftsman houses and odd bungalows will have their day. People may like them now, but it is an extreme type and will become tiresome in course of time. The uncompromising squareness in the craftsman style, with its small wall space does not permit of much artistic decoration (June 1913).

Within the pages of the 1920s LHJ, I was delighted to discover this advertisement for a catalog of mail-order kit homes. The next picture below features a real, live GVT #633 in Roanoke, Virginia.

Advertisement in LHJ for Gordon Van Tine/Wardway Homes

Advertisement in LHJ for Gordon Van Tine/Wardway Homes

Wardway Home in Roanoke, VA

Wardway Home in Roanoke, VA

The Bungalow Craze and The Germ Theory: They’re Connected

January 12th, 2010 Ugly Womans Guide 3 comments

Dr. Joseph Lister - a 19th Century physician - is largely responsible for the bungalow craze, but that’s one tidbit that I’ve never seen in my books on architectural history. The fact is, Joseph Lister and his germ theory dramatically changed the way Americans thought about their homes.

For so many years, mothers could only watch as their young children died from any one of a myriad of “common” diseases. And then in the late 1800s, Dr. Joseph Lister discovered that germs were culprit. Mothers and fathers, weary of burying their infants, had a new arch enemy: household dirt. As is explained in the 1908 book, Household Discoveries and Mrs. Curtis’ Cook-Book:

Not many years ago disease was most often deemed the act of Providence as a chastening or visitation for moral evil. Many diseases are now known to be merely human ignorance and uncleanliness. The sins for which humanity suffers are violations of the laws of sanitation and hygiene, or simply the one great law of absolute sanitary cleanliness… Every symptom of preventable disease and communicable disease…should suggest the question: “Is the cause of this illness an unsanitary condition within my control?”

Now that the enemy had been identified, modern women attacked it with every tool in their arsenal. Keeping a house clean was far more than a matter of mere pride: The well-being, nay, the very life of one’s child might depend upon a home’s cleanliness. What mother wanted to sit at the bedside of their sick child, tenderly wiping his fevered brow and pondering the awful question: “Was the cause of this illness an unsanitary condition within my control?”

Because of Dr. Lister and his germ theory, the ostentatious, dust-bunny-collecting Queen Anne, with its ornate woodwork, fretwork and gingerbread fell from favor with a resounding thud.

Simplicity, harmony and durability are the keynotes of the modern tendency. The general intention seems to be to avoid everything that is superfluous; everything that has a tendency to catch and hold dust or dirt. Wooden bedsteads are being replaced by iron or brass; stuffed and upholstered furniture by articles of plain wood and leather. Bric-a-brac, flounces, valances and all other superfluous articles are much less fashionable (from Household Discoveries and Mrs. Curtis’ Cook-Book).

Remember the movie “It’s A Wonderful Life”?  There’s a 1920s scene where George Baily and his girlfriend pause in front of the massive Second Empire house. It sits abandoned and empty, deteriorating day by day.  This was not an uncommon fate for Victorian manses in post-germ theory America. Who knew what germs lay in wait within its hard-to-clean walls?

The February 1911 Ladies’ Home Journal was devoted to the new housing style: Bungalows. One headline said, “The Bungalow, because of its easy housekeeping possibilities is becoming more popular every year.

And all because of Dr. Lister.

(By the way, Dr. Lister did not invent the popular mouthwash but it was named after him and his discoveries.)

Magazines in the early 1900s extolled the value of cleansers that were effective in killing germs.  These advertisements (see two ads below) are from a 1924 Ladies’ Home Journal. Both promote the importance of germ-killing chemicals for the “safe” household.

Close-up of text

Close-up of text

Mirror, Mirror On The Wall, Who’s The Best Kisser of Them All?

January 10th, 2010 Ugly Womans Guide 1 comment

From the 1934 Ladies’ Home Journal comes this not-so-subtle message that if you don’t immediately purchase Djer-Kiss perfume, the only lovin’ you’ll get is when you kiss yourself in the mirror. Then again, if a fella catches you doing this, you can also kiss your dating life good-bye.

Or maybe (after a third read of the text below), the message is, “Buy this perfume and you’ll be so irresistible, you won’t be able to resist your own beautiful self.”

Not sure which message is more disturbing…

Sad but true. Unless you purchase this brand of perfume, the only loving youll get is when you kiss yourself in the mirror.

Receipts for Frozen Dainties and Wicked, Evil Clowns

January 10th, 2010 Ugly Womans Guide 1 comment

Our vocabulary has really undergone many changes in the last 100 years. Below is an advertisement that appeared in a 1904 Ladies’ Home Journal.  At first glance, the phrase “Receipts for Frozen Dainties” conjures up an image of someone leaving the receipt for their Fruit of the Looms outside overnight in a chilly car.

In fact, “receipt” is an old word for recipe, and a “dainty” is not an undergarment but a small pastry - suitable for high tea, I’d imagine.

But laying all that to the side, the clown pictured below looks more like a psychotic axe murderer than a gracious host.

Other than promoting emotional eating, Im not sure how this image is supposed to help sell the advertised products.

Other than promoting emotional eating, I'm not sure how this image is supposed to help sell the advertised products.

A&P Grocery Store: The Litte Red Schoolhouse of Retailing?

January 9th, 2010 Ugly Womans Guide 1 comment

This ad from the 1926 Ladies Home Journal was interesting (as they all are) but also had a surprise. Look at this graphic below.  The “economy rules” line in the advertisement makes sense, but “The Little Red Schoolhouse of Retailing”?

To my further shock, a google search for the term “Little Red Schoolhouse of Retailing” turns up zero results.

I’d love to know what that’s about. From my 21st Century perspective, I’d say that A&P was striving to be the antithesis of Walmart.

Interesting advertisement from a 1926 Ladies Home Journal

Interesting advertisement from a 1926 Ladies' Home Journal

Larger view of the same advertisment

Larger view of the same advertisment

Reducing Women’s Self-Esteem for More Than 80 Years

January 2nd, 2010 Ugly Womans Guide 5 comments

Thanks to Palmolive’s beauty soap, “Youth is being retained.” Or so promises the ad in this Ladies Home Journal from 1926.

“Modern mothers” (who use these products) compete with their “daughters of debutante age.”

Uh huh.

Studies show that when we read so-called “women’s magazines,” our self-esteem plummets several percentage points. Which is good if you’re an advertiser, because that opens the door to the multi-billion dollar “cures” for ugly. Even more disturbing is the allusion here that age = unattractiveness.

In The Beauty Myth, Naomi Wolf writes that women’s magazines make their money by selling women on the idea that they’re suffering from a disease of “terminal ugliness.”

While scanning the pages of these early 20th Century women’s magazines, I was aghast to learn that manufacturers of so-called beauty products have been selling “terminal ugliness” for more than 80 years now.

The saddest part is, we keep buying into it.

The Orthophonic Victrola - And There is Nothing to Wind!

January 2nd, 2010 Ugly Womans Guide 1 comment

“Glorious music reproduced, as you have never heard it before!”

So reads the advertisement in the August 1926 Ladies’ Home Journal. The item being pitched is the latest and greatest from Victrola: The Othorphonic Record Player (with Tungstone needle!).

This must have been a pricey little affair, for the ad reads that an electric motor would increase the Victrola’s price by a hefty $35. However the “hidden electric motor” meant there was nothing to wind!

To my surprise and delight, the word “orthophonic” can be found in the dictionary. It means, “accurate reproduction of sound.”

This ad is quite interesting. Before there was television, apparently families sat around and stared at the radio.

Victorola Orthophonic

Victorola Orthophonic

Radioactive Oven Cleaner (And You Thought Easy-Off Was Toxic?)

January 1st, 2010 Ugly Womans Guide 2 comments

This ad is from a 1905 Ladies’ Home Journal, and in the early 1900s, x-rays and radiation was perceived to be scientific and modern and wonderful. I’ve no idea what this advertisement is suggesting, but it sounds like “X-Ray Polish” is a potent little chemical.

I guess this graphic answers the question, how many demons can dance on the head of a stove? I’m not sure. And I don’t know about the one at the bottom, pulling up the banner that reads, “Cut that out.”

Perhaps the devil is in the details.

According to historian Paul Frame, Radium was a newly discovered, valuable commodity in the early 1900s, and was perhaps even more valuable than gold.

Frame writes, “The term ‘Radium’ was incorporated into the brand names of any number of products even when these products didn’t actually contain radium. The same was true for the term X-ray.”

Learn more at his website here.

Im not really sure what theyre selling here

I'm not really sure what they're selling here

When Mom Left For Heaven

January 1st, 2010 Ugly Womans Guide No comments

It was Christmas Eve night 2001 when Mom and I said our goodbyes. Our family (my husband and our three daughters) had come to town to visit her for the holidays. Standing at her back door the night before Christmas, we made plans for Christmas morning, and then Mom and I said our good-byes.

She threw her arms around me, pressed her soft cheek against mine and held me tight as we swayed left and right. She unclasped her arms and grabbed my upper arms and pushed me back a little bit and looked into my eyes. She put her hands up on either side of my face and said, “My beautiful, beautiful daughter. I love you.”

She hugged me again and said, “I love you, I love you, I love you.” I responded in kind. That was the last visit I had with my mother. As good-byes go, it was the best.

It was my expectation that she’d live far beyond January 2002. She was so healthy and strong. I had no inkling or idea that Christmas Even 2001 would be our last goodbye. This was an impossibly hard lesson to learn. Sometimes, people go to bed at night and leave for heaven in their sleep. Sometimes, there are no second chances to ask one more question. Sometimes, the last words you may ever hear someone say are, “Shut the door fast and don’t let the squirrels get in the house.”

It’s been eight years today and I still miss her so very much.

My mother with three of her granddaughters (about 1986)

My mother with three of her granddaughters (about 1986)

Mom with her new granddaughter in Summer 1987

Mom with her new granddaughter in Summer 1987

Flying By the Seat of Your Wet Pants

December 27th, 2009 Ugly Womans Guide 3 comments

Thanks to terrorist du jour Umar Farouk Abdulmutallab , airline passengers will now have to remain seated one hour before landing, and during that last hour, they’ll not be allowed to access to their own carry-on bags (or anyone else’s, I would hope). For those who have been avoiding the television for the last 48 hours, Umar Farouk Abdulmutallab is the Nigerian charged with trying to blow up NWA Flight 253 as it descended into Detroit Metro Airport on December 25th.

Three years ago, I took a one hour and 45 minute flight from Denver to Quinter, Kansas. After I made the reservation (and paid for the tickets), I learned that my plane was a 12-seater puddle jumper with no bathroom. For many days before the plane’s departure, I had nightmares about being stuck on a tiny little plane with no access to any bathroom.

And then the day of my flight arrived. As soon as the pilot shut the wee door to the wee plane, I suddenly had to go wee wee. For one-hour and 45 minutes, I did everything within my power to not think about how badly I needed to go. It was horribly unpleasant. And it was also an experience that I will never ever repeat.

Think about the implications of this new law. Practically speaking, it means that on 90-minute flight, there will be no access to the lavatory, period!

Speaking as someone who’s flown on many planes to many places, it’s typically 20-25 minutes into the flight before you’re allowed to “move about the cabin.” And now that the final hour is shaved off the moving around time, that’s pretty much a “sit-down-and-shut-up” arrangement for anyone on a 90-minute flight.

Many years ago, airlines stopped serving olives on their salads - in the hopes of saving money and reducing weight. Next, they ditched in-flight telephones to reduce weight. More recently, in-flight magazines were removed from planes.  Now, with this new law, it’ll probably be the restroom that gets removed from these CRJs and Embraers and other commuter planes.

What’s the point of hauling around a lavatory that weighs a few hundred pounds if the passengers will never be allowed out of their seats?

It’s enough to scare the &#^% out of someone.

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Teddy Wishes You a Merry Christmas

December 24th, 2009 Ugly Womans Guide 2 comments

Merry Christmas from Teddy the Dog!

Teddy has been with us for one year now, and we’ve hit a few bumps along the way, but she’s turned out to be a delightful little dog. And at 30 pounds, she’s not so little anymore. She’s a very sweet and polite dog, and even tolerant of being asked to sit in a little red wagon for a Christmas photo. :)

Speaking of good gifts, check out this one.

Teddy the Dog hopes you have a good Christmas

Teddy the Dog hopes you have a good Christmas

$27,500 a head

December 22nd, 2009 Ugly Womans Guide 1 comment

New government regulations state that airlines will be subject to $27,500 per head fine if passengers are trapped in the airplane for more than three hours after boarding.

We’re treated more like cattle these days when we fly “the friendly skies” so it seems fitting that penalties assessed against airlines would be billed “per head.” However, there’s one problem with this $27,500 per head fine. The money goes to the government.

When I read that the airlines would be fined $27,500, I thought “Thank goodness that the poor passenger will finally get some financial compensation for being held captive - against their will - on an aluminum tube” and then I read the *rest* of the story.

This $27,500 fine is just another way for the government to extract more dollars from the public, because as most folks know, corporations do not pay taxes (or fines, for that matter). The expense is passed along to the consumer. Always.

Get this thing in the air, or else...

Get this thing in the air, or else...